1. Introduction
Pure Flow ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lipkaya-utka.com (the "Site") or use our water delivery services.
We operate in accordance with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). This policy applies to information we collect:
- On this website;
- In email, text, and other electronic messages between you and this website;
- Through our delivery services;
- When you interact with our advertising and applications on third-party websites and services.
Please read this Privacy Policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices, your choice is not to use our website or services. By accessing or using this website or our services, you agree to this Privacy Policy.
2. Information We Collect
2.1 Information You Provide to Us
We may collect several types of information from and about users of our website and services, including:
- Personal Identifiers: Such as your name, postal address, email address, telephone number, and payment information.
- Delivery Information: Information about your delivery preferences, access instructions, and delivery history.
- Account Information: If you create an account, we collect your username, password, and preferences.
- Customer Service Information: Records and copies of your correspondence if you contact us, including call recordings for quality assurance purposes.
- Transaction Information: Details about payments to and from you and other details of products or services you have purchased from us.
- Survey Responses: If you participate in surveys or provide feedback.
2.2 Information We Collect Automatically
As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Usage Details: Details of your visits to our website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the website.
- Device Information: Information about your computer, mobile device, and internet connection, including your IP address, operating system, and browser type.
- Cookies and Similar Technologies: We use cookies and similar tracking technologies to track activity on our website and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website. For more information about our use of cookies, please see our Cookie Policy.
3. How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- To provide our services to you, including processing orders, arranging deliveries, and managing your account.
- To process and complete transactions, and send you related information, including purchase confirmations and invoices.
- To provide you with information, products, or services that you request from us.
- To provide you with notices about your account, including expiration and renewal notices.
- To send you marketing communications about goods and services that may be of interest to you, if you have given us consent to do so.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- To notify you about changes to our website or any products or services we offer.
- To improve our website, products, services, and customer communications.
- To allow you to participate in interactive features on our website.
- To protect the security and integrity of our website and business.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
3.1 Legal Basis for Processing
We process your personal information on the following legal bases:
- Performance of a Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
- Legitimate Interests: Processing is necessary for our legitimate interests, such as to improve our services, provided those interests are not overridden by your rights and interests.
- Compliance with Legal Obligations: Processing is necessary to comply with our legal obligations.
- Consent: We process certain data based on your consent, such as for marketing communications. You can withdraw your consent at any time.
4. How We Share Your Information
We may disclose personal information that we collect or you provide as described in this privacy policy:
4.1 Service Providers
We may share your information with contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. These include:
- Delivery partners who help us fulfill orders
- Payment processors to securely handle transactions
- Customer service providers
- IT and system administration service providers
- Marketing service providers (with your consent)
4.2 Business Transfers
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
4.3 Legal Requirements
We may disclose your information where we believe disclosure is necessary or required by law or regulation to comply with a legal process, such as a court order or subpoena, or to protect our rights, property, or safety, or that of our users or others.
4.4 With Your Consent
We may share your information with third parties when you have provided your consent to do so.
4.5 Aggregated or Anonymised Data
We may share aggregated or anonymised information that does not directly identify you with third parties for marketing, advertising, research, or similar purposes.
5. Data Security
We have implemented appropriate technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration, and disclosure. These measures include:
- Encryption of sensitive data
- Secure socket layer (SSL) technology
- Regular security assessments
- Access controls and authentication procedures
- Staff training on data protection
However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website.
6. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Specifically, we retain personal data as follows:
- Account information and delivery history: As long as you maintain an active account, plus 7 years following account closure for tax and legal purposes.
- Transaction information: 7 years for tax and accounting purposes.
- Marketing preferences: Until you opt-out or withdraw consent.
- Website usage data: 26 months.
7. Your Rights
Under UK data protection law, you have certain rights regarding your personal information. These include:
- Right to Access: You have the right to request a copy of the personal information we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Right to Erasure: You have the right to request that we delete your personal information in certain circumstances.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
- Right to Data Portability: You have the right to request that we transfer your personal information to another organisation or to you in certain circumstances.
- Right to Object: You have the right to object to processing of your personal information where we are relying on a legitimate interest and for direct marketing purposes.
- Rights Related to Automated Decision Making: You have rights related to how we use your information in automated decision-making processes.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
8. Children's Privacy
Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this website or through any of its features, use any of the interactive features of this website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any other information that would enable us to identify you.
If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us using the details provided in the "Contact Us" section below.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page before the change becomes effective.